AWARD WINNING FINANCIAL LITERACY PROGRAM FOR KIDS REACHES CAMBODIA

PHNOM PENH –Maybank Foundation, the Corporate Responsibility arm of Maybank Group (Malaysia), together with MoneyTree Asia Pacific Pte Ltd (Singapore) has introduced the Maybank Foundation CashvilleKidz Financial Literacy Program to Cambodia.

The program which started with the first batch of students ofWestline School, Phnom Penh, received good response from the students and staff members of the school.The program evolves around the international award winning animation series “Cashville Kidz” is based on the four main characters of CashvilleKidz; Sens Andola, Penny Wise, Suzy Spendamore, and Barry Maveric.

The CashvilleKidz Financial Literacy program which was developed and produced by MoneyTree, was a success in Malaysia, having reached approximately 150,000 kids in more than 700 schools. The programalso won two International Awards, namely the Efma – Accenture Innovation Award 2013 in Paris, and the Global CSR Award 2014 in Bali.

Through the introduction of this program in Cambodia, Maybank Foundation aims to increase the level of Financial Literacy amongst school going children.The program is part of the ongoing comprehensive initiative by Maybank Foundation todevelopfinancially savvy children across the entire ASEAN region.

The pilot phase in Cambodia will be conducted in eight schools, reaching out to 800 students in Phnom Penh. This program is aimed at children between 9-12 years of age.It is expected to run in Cambodia over the next three years and reach out to a total of more than 10,000 students.

The Maybank Foundation CashvilleKidz Financial Literacy Program, was jointly launched byHer Excellency CheaSerey, Director General, Central Banking, National Bank of Cambodia (NBC) and the CEO of Maybank Foundation, MrShahrilAzuarJiminon 6December 2016. The program will run over the next few months, and will conclude with a CashvilleKidz Grand Finale, in which the best students from their respective schools will battle it out to claim the title of the “CashvilleKidz Champion” and walk home with attractive prizes.

Mr Shahril, in his opening speech of the first CashvilleKidz session at Westline School said, “We are excited to be introducing and rolling out the CashvilleKidz Financial Literacy Program in Cambodia. CashvilleKidz is a Flagship Program of Maybank Foundation, which has been taught to more than 150,000 students in Malaysia over the last 3 years. This move is our first overseas expansion of this hugely successful program which we intend to expand regionally, and represents a significant investment in Cambodia’s students, and displays the commitment of Maybank in enriching the communities it works with.”

As part of the program, MoneyTree trained teachers in the schools to conduct class sessions using the animated series and provided the schools with a CashvilleKidz Tool Kit created specially to increase student engagement. The CashvileKidz Tool Kit consists of a Teacher’s Guidebook and Manual, Implementation guides, CashvilleKidz Series DVD, and a Financial Profiling assessment that would track the progress of the students in the class.

This collaboration between Maybank Foundation and MoneyTree to promote Financial Literacy amongst students in the ASEAN region is the most comprehensive initiative of its nature in the region.

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About MaybankCashvilleKidz (CVK) for Cambodia

The Maybank CashvilleKidz Financial Literacy Program is a flagship program under Maybank Foundation.In Cambodia, the Maybank CashvilleKidzFinancial Literacy Program is a joint initiative of Maybank Foundation, Maybank Cambodia and MoneyTree Asia Pacific to promote and raise the financial literacy level of students in Cambodian schools.

About Maybank Foundation

Maybank Foundation exists to positively impact communities in markets that Maybank operates, in doing so, we aim to humanize financial services by:

  • Providing people with access to financial services at fair terms and pricing
  • Advising them based on their needs
  • Being at the heart of the community

We continue to focus on the following core pillars:

  1. Education – We empower future leaders in the finance community
  2. Community Empowerment – We ensure inclusiveness of those in our communities with our progress together
  3. Healthy Living – We promote community compassion
  4. Arts & Culture – We promote artistic creativity of our youths
  5. Environmental Diversity – We help protect our planet’s diversity for our future generations
  6. Disaster Relief – Mobilizing our employees together with our partners in disaster situation locally and regionally

About MoneyTree Asia Pacific Pte Ltd

MONEYTREE ASIA PACIFIC (MoneyTree) has been promoting, delivering and implementing proprietary Financial Literacy & Entrepreneurship programs to schools, enrichment centers and institutions of higher learning via a face-to- face approach since 2009.

Currently the leading Financial Education Provider in Asia, MoneyTree has been developing a series of online products and tools.

MoneyTree provides content, programs, games & teaching tools to help kids and youth aged 6-22 acquire Financial Literacy and Entrepreneurship knowledge to better plan their future.

For more details, kindly contact:

Maybank: MoneyTree Asia Pacific PteLtd :

Qazreen Chan Abdullah Evelyn

qazreen@maybank.com.kh evelyn@moneytree.my

+855 16 201234 +6012 3717038